Upwork Marketing Methods and Techniques Test Answers 2019

Upwork Marketing Methods and Techniques Test Answers 2019

1. How did the term Marketing come into existence?
Answers: 
• It evolved from the term Marketio used in Italy
• It is a haphazard term created in the 1800s
• It evolved from the original meaning, going to the market to sell products
• None of the above
2. How does Process impact a customer?
Answers: 
• It assures a quality product is sold
• It influences the color offerings of the product
• It determines how long it takes to ship a product
• It impacts overall customer satisfaction

72 NOT Answered Yet Test Questions:
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3. Which of the following is involved in the Publicity aspect of Promotion?
Answers: 
• Determining what product mix to offer to the customers
• Creating advertisements for different markets
• Managing the public perception of the product
• Setting sales goals for each product line
4. How does a successful advertisement help the sales team?
Answers: 
• It eliminates their jobs
• It reduces their burden as the customers are already inclined to purchase
• It shows the customers the sales team is effective
• It reduces the amount of paper work they have to do
5. Which of the following would Pricing include beyond the price for the product?
Answers: 
• How the client receives the product
• Shipping options if purchased online
• Discounts available to the client
• Colors the product is available in
6. Which of the following companies would be considered a trail blazer in Personalization?
Answers: 
• Procter & Gamble
• Ford Auto Corporation
• Dell Computers
• Canon Cameras
7. What time frame does marketing focus on?
Answers: 
• The past only
• The past as well as the current month
• The Past, Present and Future
• Current as well as future needs of the customers
8. Which of the four Ps would 'Solution' from SIVA be associated with?
Answers: 
• Price
• Place
• Product
• Promotion
9. What is meant by Process?
Answers: 
• The process of ordering online
• The designing of the product
• How a product or service is delivered to a customer
• How a product is manufactured
10. Why would Product Focus Marketing almost not be considered marketing at all?
Answers: 
• It is not as expensive as traditional marketing
• Companies do not devote enough time to it
• There is no head count involved
• It does not look to the market to assess the customers' needs; instead, it pushes new products to the market
11. Which of the following would the scope of Product include?
Answers: 
• How the product is delivered to a customer
• The packaging of the product
• Warranties and support services
• The bill of materials for the product
12. What supplementary areas of study play into marketing?
Answers: 
• Accounting and Finance
• Psychology and Sociology
• Geography
• Computer Science
13. How might a company overcome the hurdle of demonstrating their services?
Answers: 
• Write stronger language in the advertising campaign
• Have clients sign a promise agreement
• Provide demonstrations, customer testimonials, and case studies
• Tell potential clients to take their word for it
14. What would be the most important skill required of the people who interact with the customers?
Answers: 
• Being well trained and motivated
• Having a general idea of the product and how it works
• Having interest in the product
• Being energetic and enthusiastic
15. Which of the following does Marketing Communication cover in general?
Answers: 
• How advertisements should be worded
• Where the company will market
• What type of branding the company wants to accomplish
• Breaking down the strategies for marketing messages into specific categories
16. Why is it wrong to imitate the product of a company that has successfully launched a new product and created a market for it?
Answers: 
• Only the company that enters the market first will reap profits
• Imitating their product will saturate the market and the imitator will not have enough market share to thrive on
• Imitators have to pay higher taxes
• The marketing budget is wasted
17. Why would People be an important aspect in the customers' eyes?
Answers: 
• The people are the customers
• The people handle the product and manufacture it; so it should be of good quality
• The people who designed the product should make something the customer wants
• The people who represent the company are inseparable from the entire service or product
18. What method/s is/are used to determine customers' needs?
Answers: 
• Examining sales history
• Speculation based on prior market research of other products
• Looking to competitors
• Market research
19. What is meant by the "end user"?
Answers: 
• The marketing manager who decides what ad campaigns to pursue
• The final consumer who purchases the product or service for their use
• The marketing staff where the marketing process begins
• The competitors who are in the same market space
20. What do the four Ps reflect?
Answers: 
• The steps required by law regarding marketing
• The marketing equivalent of GAAP in accounting
• The actions a company can take to motivate consumers to buy
• The four sections of a marketing department
21. What is meant by "branding"?
Answers: 
• Creating a certain image for a product
• Physically marking each product with the company logo
• Determining the customers' needs
• Setting the price for a product
22. What is meant by Personal Selling?
Answers: 
• Creating advertisements for the television
• A salesman approaching potential customers
• Creating banner ads for online sites
• Emailing customers coupons
23. What is meant by SIVA?
Answers: 
• The governing body over Marketing
• Solution, Information, Value, Access
• Sales, Information, Vehicle, Attributes
• Sales, Information, Value, Access
24. What are some of the steps in an advertising campaign?
Answers: 
• Designing, Budgeting, Determining the point of sale
• Assembly, Painting, Distribution
• Market research, Budgeting, Choice of the media, Designing, Testing results
• Financing, Operations, Accounting, Marketing
25. What is another term for Peer-to-Peer?
Answers: 
• Social Computing
• Internet Marketing
• Blanket Advertising
• Selling
26. What does Predictive Modeling accomplish in the marketing mix?
Answers: 
• It is subjective and allows for creativity in marketing
• It replaces market research
• It uses algorithms to solve marketing problems
• It leaves marketing to the discretion of the management
27. What is another term for "Placement"?
Answers: 
• Accounting
• Publicity
• Distribution
• Branding
28. What does 'Solution' look to accomplish?
Answers: 
• Solves the problem of how much to spend on marketing
• Solves the logistics problems on delivery to the customer
• Anticipates how the customer will respond to pricing changes
• Ensures the appropriateness of the product or service to the customer's problem
29. What are the objectives of a successful advertising campaign?
Answers: 
• To introduce new age products to the market
• To spend more than the competitors on marketing
• To eliminate marketing head count
• To maintain demand for the current products and introduce new products to the market
30. What are the traditional four Ps of marketing?
Answers: 
• Pricing, People, Performance, Promotion
• Promotion, People, Pricing, Performance
• Product, Pricing, Promotion, Placement
• Product, Promotion, People, Performance
31. Which of the following would be considered the result of Product Focus Marketing?
Answers: 
• Nintendo Wii video game system
• Dell laptop
• Campbell's Soup
• Candle Manufacturing
32. What is meant by Peer-to-Peer in the marketing sense?
Answers: 
• Allowing a customer to interact with other customer via forums and communities
• Selling directly to customers door to door
• Creating blanket ads for the television
• Offering coupons
33. What is the purpose of marketing?
Answers: 
• To gain customer trust in a company
• To create and deliver value to customers
• To learn more about the customer and what their needs are
• All of the above
34. Which of the following does 'Access' in the SIVA model apply to customers?
Answers: 
• How the company gains access to the materials used in manufacturing
• How the customers access the company's website
• How the customers can get the solution and how they take delivery
• How the customers can order
35. How does Product Focus Marketing differ from Customer Focus Marketing?
Answers: 
• PFM will always cost more to perform
• PFM does not usually result in as many sales
• PFM relies on changing pricing to gauge demand
• PFM looks to create a market whereas CFM responds to the existing market
36. Which of the following is a demerit of Product Focus Marketing?
Answers: 
• It costs too much
• It relies on past successes
• It is taxed at a higher rate
• A company takes a big risk in creating products that the market may not adapt to
37. What are the overall areas covered by Marketing Communication?
Answers: 
• Distribution
• Order Fulfillment and Process Management
• Advertising, Personal Sales, Sales Promotion, Marketing Public Relations
• Pricing and Branding
38. Which of the following is an example of Placement?
Answers: 
• A new ad campaign
• Allocating $10,000 to marketing
• The point of sale
• Increasing the marketing staff
39. What are the four new Ps?
Answers: 
• Pricing, Promotion, Placement, Product
• Product, Peer-to-Peer, Potential Clients, Pricing
• Promotion, Personalization, Participation, Product
• Personalization, Participation, Peer-to-Peer, Predictive Modeling
40. Who has control over a company's Advertising?
Answers: 
• The company has complete control over what goes into an ad
• The company has limited control over the ads
• The customer and the company share it
• The customer has complete control over a company's advertisements
41. Why is marketing considered a progressive activity?
Answers: 
• It has adapted over time to current trends and culture
• It has set rules that are followed and can not be broken
• It is a relatively new function of companies
• It focuses on creating new age products and surprising customers
42. What is determined through marketing research?
Answers: 
• The price competitors charge for the product
• The customers' wants and needs
• Ideas on products that the customers have no idea about
• Specific sales figures
43. How does a Sales Promotion Campaign impact a customer's desire to buy?
Answers: 
• It appeals to their desire for a deal and increases the speed at which they buy
• It creates the apprehension the product will cost more later
• It does not have any impact
• It is just another form of advertising and has no impact on buying
44. What is covered by Participation?
Answers: 
• Customer surveys
• Progressively marketing new products to untested markets
• Allowing the customers to be actively involved in shaping a company and its image
• Selling to new markets
45. What does Peer-to-Peer look to replace?
Answers: 
• Active Customers with those who are more Passive
• Buyers
• Passive Customer Bases with Active Customer Bases
• Low Income Purchasers
46. What is meant by Customer Focus Marketing?
Answers: 
• Selling only to past customers
• Creating email campaigns for past customers
• Focusing on customers and their relatives
• Listening to the customers and tailoring the products and services to their demand
47. Which of the following does the Product portion of the marketing mix encompass?
Answers: 
• How the product is delivered to the customers
• The pricing of the product
• What ad campaigns are the best to be used
• Specifications of the actual product
48. How does Personal Selling differ from Advertising?
Answers: 
• It is more progressive than advertising
• It allows for a direct, tailored message to be given to the potential client
• It is cheaper
• There is no real difference
49. Which of the following does 'Value' in the SIVA model focus on?
Answers: 
• Whether the customer knows other alternatives
• Whether the customer responds to spending more on marketing
• Whether the customer knows the costs and benefits of the company's products
• Whether the customer values the color options
50. Which of the following would Promotion include?
Answers: 
• Advertising
• Setting price levels
• Determining customer wants
• Allocating marketing salaries
51. Why is it important that companies pursue Product Focus Marketing even if it is risky?
Answers: 
• Because it is required by law
• Because it diversifies their marketing efforts
• Because it is entrepreneurial and helps push the development of new products
• Because other companies do not do it
52. How is marketing defined in general?
Answers: 
• Maintaining accounting records
• Creating advertisements for television
• Promotion of products and services, advertising, and branding
• Development of products according to customer needs
53. What is meant by Product Focus Marketing?
Answers: 
• Focusing on the customers and their wants
• Focusing on selling the previous year's products
• Trying to develop a market for a product
• Diversifying the product mix
54. What would a breakthrough product which ends up being a failure be a child of?
Answers: 
• SIVA
• Four Ps
• Market Research
• Accounting Error
55. Which of the following would be included in the marketing process?
Answers: 
• Order Fulfillment
• Improving product features
• Improving efficiency in the warehouse
• Distribution
56. Which of the following options would a company heavily involved in Research & Development most likely follow?
Answers: 
• Product Focus Marketing
• Customer Focus Marketing
• Advertising
• Direct Sales
57. What is meant by Intangible in relation to marketing?
Answers: 
• The patents the client owns
• The physical evidence of goods as a sample
• Something a customer can not see, such as a service.
• An asset that will depreciate in value, such as a car
58. What is the rationale for Product Focus Marketing?
Answers: 
• Customers come first
• Customers will buy whatever a company gives them as options
• Customers may not know what they want, so it is up to the company to create products they would want
• It costs less than Customer Focus Marketing
59. Which of the following is the most important aspect of Product Focus Marketing?
Answers: 
• It costs as little as possible
• It is multi-tiered and has growth ability
• It relies on the customers and their feedback
• It replaces traditional advertising
60. What does SIVA essentially accomplish?
Answers: 
• It takes the four Ps of marketing and reorients them to focus more on the customer
• It regulates the world of marketing
• It is a throwback to the marketing techniques of old days
• It helps sales people sell more
61. Which of the following does Pricing involve?
Answers: 
• Determining how to get the product to the customer
• Setting a price which will create the maximum demand for the product
• Setting a bill of materials for the product
• Determining the end users preferred purchase place
62. How would Advertising be categorized?
Answers: 
• Directly targeting specific crowds
• An ineffective method of marketing
• The same as mail marketing
• Aiming at mass markets
63. What is another term for the four Ps?
Answers: 
• Marketing Mix
• Marketing Management
• Marketing Pros and Cons
• Marketing Requirements
64. Why would a company engage in Personal Selling?
Answers: 
• It is cheaper than other methods
• It allows sales people to push the product on potential customers who do not really need it
• It diversifies their marketing mix
• It allows a face to face method of introducing potential clients to the company's products
65. What is an example of Personalization?
Answers: 
• Customizing the product for the users through the use of the internet
• Offering three color variations instead of two
• Setting different pricing levels based on the end users' ability to pay
• Offering only one product in one color
66. Which of the following does Placement involve?
Answers: 
• How the company is perceived in the market
• How the product gets to the customer
• How the marketing budget is allocated
• How the company logo is placed on the packaging
67. Which of the following are the aspects of the Extended Marketing Mix?
Answers: 
• Product, Placement, Pricing, Procurement
• People, Performance, Pricing, Process
• Process, Pricing, Placement, Procurement
• People, Process, Physical Evidence
68. What would a company hope a potential customer would do after seeing an advertisement for a new product?
Answers: 
• Perform some action related to purchasing the product
• Remember to tell their friends
• Sell their current solution and buy the new one
• Do nothing
69. What is meant by the 'People' aspect of Extended Marketing?
Answers: 
• The actual customers
• The people who design the product being sold
• The manufacturing staff who physically touch the product
• The people who come in contact with the customer, having an impact on overall satisfaction
70. How does the SIVA model differ from the four Ps model?
Answers: 
• It focuses on pricing
• It gains more loyal customers
• It focuses on the company and budget cuts
• It focuses heavily on the customers and how they view the transaction
71. What is accomplished by successfully using communication in marketing?
Answers: 
• It helps create the company image
• It turns strangers into customers
• It uses the marketing budget effectively
• It turns away customers the company does not want
72. What is the nature of marketing?
Answers: 
• A creative industry which uses several methods of delivery
• A clear cut, black and white industry with set methods
• A science involving the use of math
• A loosely based industry with no real solid methods
73. Would Pricing always be a monetary amount?
Answers: 
• No, it is almost never monetary
• No, it is what is exchanged for the product and could include time, energy, attention
• Yes, but only when looking at the near term
• Yes, it is always monetary
74. How is Advertising different from Personal Sales?
Answers: 
• It costs more
• It is much more effective
• They are pretty much the same

• It is considered pervasive and impersonal